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  Thailand Business Marketing and Advertising
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All online marketing to come under CAP Code - New Media Age The Advertising Association has submitted the industrys recommendations to the Committee of Advertising Practice for the extension of the non-broadcast Advertising Code to digital media. The recommendations, if accepted, will bring companies
US online advertising spend set to overtake all print - Media Week Online New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures. The report from marketing analyst Outsell forecasts that marketers will spend 9.6bn on digital strategies and 1.5bn
Advertising industry recommends ASA extends its remit - Media Week Online The move follows months of speculation and mounting pressure on the advertising community to be more accountable in the way it communicates to children. The recommendations, if accepted, will bring companies' marketing communications on their own
Newspapers over-dependent on advertising, says Publicis - The Guardian Maurice Levy, head of Publicis, added: 'It is not and/or but and/and. We need to have advertising and paid content' Maurice Levy, the head of one of the world's biggest marketing groups, Publicis , said today that newspapers must wean themselves from
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